Established in 2016, SAFWA is a pioneering fashion-forward eastern clothing brand from Pakistan. We are driven by the vision that traditional attire can be reimagined as modern fashion statements, seamlessly blending heritage with contemporary style. SAFWA proudly celebrates Pakistani culture while embracing global influences, creating a unique fusion that resonates with diverse audiences.

Our mission is to provide young women and girls with a distinctive blend of comfort, versatility, and style, ensuring they feel and look effortlessly fashionable while staying connected to their cultural roots and international fashion trends.

At SAFWA, we prioritize a customer-centric approach across our extensive retail network, which includes both brick-and-mortar stores and online platforms in Pakistan. We strive to deliver high-quality, fashion-forward products efficiently, meeting the evolving fashion needs of our customers.

SAFWA is committed to offering affordable, stylish clothing without compromising on quality. Our dedication to outstanding customer service, generous return policies, and fast fashion ensures that our customers enjoy a seamless shopping experience.

For questions regarding SAFWA products please call us or WhatsApp us on 0092-309-7774040

If you prefer, you can also reach us via email on hello@safwa.pk